It's like Flickr, but for your nose.
Humility By Jason Calacanis

Your smell. Deeply personal yet very social, it says so much about you. And now there's a social network for your nose, a friendspace for your fragrance, a place to share your opinions on perfumes and vote for your favorite smells. We call it smellr and it's online now.

About Smellr: Smellr is a highly-scalable, open-architecture, social-media environment that was designed from the ground up to maximize the leverage of user-generated content and empower user-content syndication. Metrics-friendly and multimedia feed-enabled to extend and enhance conversations at all levels across all popular socnet communities, it's core functionality is object-based, mashable, and fully API-enabled. So, whether you're a developer or a user, a tagger, a microblogger, a fan of folksonomy, or just a person who's into smells, we think you'll find this nimble, Cloud-based, SaaS startup to be a breath of fresh air for social networking.